Started by Sophie and Sam Maerov as a grocery and confectionery in 1923, it had a horseshoe counter, a few booths and served full meals. In the 40's they remodelled the new Wave. Ruben Maerov sold his confectionery on 1st Steet S.W. and joined twin-brothers Ben and Morris. They operated this popular cafe in downtown Calgary until 1967.

They are seen in the Garden Clothing premises on 8th Avenue E. The business was opened in 1931 by Joe, who left Russia c.1903.

Harry Isenstein began his career as a labourer for the CPR in 1910 at a wage of 12 cents an hour, but eventually became a train engineer. Along the way, he joined a Jewish free-loan association set up to help immigrants.